Why change the company name?
It was a tough decision because I love the name “Bantam Fuel,” and I love the “B” with the half-leaf-half-flame in it. The challenge was that people still think of us as only a fuel company, and that’s only a small portion of what we do. We needed a way to show people there’s much, much more to us than fuel.
We brought in the word “Home” because everything we do is for people’s comfort in their homes. Air conditioning, humidifiers, plumbing, generators, heated floors, pool heaters, and the list goes on. Your home is your castle, but it’s also your sacred place and your spa. We get that.
The word “Energy” encompasses fuel, but it also talks about the energy savings we help with every day: Home energy assessments (I could go on and on about the very cool MyHomeEnergyReport™ with its colorful graphics and personalized reporting right on your computer…), attic and wall insulation service, tankless on-demand water heaters, and the 90%+ efficiency of propane heating systems. We love energy efficiency!
The other really neat thing we did with this name change is to create bundles of value, rather than selling services a la carte, but I’m going to put that in my next blog. We hope you enjoy new name and logo!
Bantam Home & Energy Blog 