Archive for August, 2013

Everything you Need for the Prom

shutterstock_71713318Imagine an 18 year-old boy walks in the tuxedo rental store and announces that he needs a tuxedo for his Senior Prom.  The clerk shows him a few tuxedos and the boy selects one in his size.  The clerk charges him a 5-day rental and the boy leaves.

On the night of the prom, the boy realizes he doesn’t have a tuxedo shirt, a bow tie, or black shoes!
This is the way most oil and propane companies work.  You tell us you want automatic home delivery of oil or propane, and we say “OK.”  It isn’t until the night of the prom that you realize your uninsulated attic leaks heat like a sieve, your oil tank is dangerously corroded, and you haven’t had a tune-up in so long your furnace burns fuel like a 1965 Pontiac.
The boy is frustrated:  That guy knew I would need the whole outfit… why didn’t he suggest the shirt, tie, and shoes?  The homeowner is frustrated:  That guy knew I would need more than just fuel… why didn’t he suggest the home energy assessment, the oil tank ultrasound, and the tune-up?
So we made a revolutionary change in the way the customer relationship is structured:  We packaged all the important things a homeowner needs into a single bundle of services we call our Preferred Bundle, and we priced it crazy low.
Need an ultrasound analysis of your basement oil tank?  It’s completely included!  Want a thorough energy assessment of all the ways your house uses and loses energy?  It’s included.  Annual tune-up of your oil, propane, or air conditioning system?  Included.
Not only does the Preferred Bundle include everything a home needs for one very low annual price, but it also gives steep discounts on everything it might need.  Like 20% off any repair bills during the year, 20% off any plumbing work, and 0% financing on major upgrades.
Our Preferred Bundle isn’t a service contract:  It’s a radically different approach to providing the services a home needs.  No more lists of covered parts and a mile of small print to explain what’s not covered.  No more overtime rate for nights and weekends!  This is far more simple, far more inclusive, and it focuses on saving energy and avoiding problems.
Here are a few other “night of the prom” moments we avoid with our Preferred Bundle:  Priority scheduling for service calls and emergencies, full access to your account online, and 12-month budgeting.
You’re going to look really sharp at the Prom, even if your tuxedo is powder blue.

Peter Aziz

Bantam Home & Energy

August 2013
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